Basketball superstar

Wheaties ™ Launches Box Starring Basketball Superstar Kyrie Irving and Her Lead Character From Upcoming Lionsgate Movie “Uncle Drew”

MINNEAPOLIS and SANTA MONICA, California, May 3, 2018 / PRNewswire / – Wheaties announced today that basketball superstar Kyrie Irving will be the next champion to appear on a Wheaties box, appearing as both the athlete and the lead character in the upcoming film, uncle drew, from global content leader Lionsgate (NYSE: LGF.A, LGF.B).

Four-time star Irving was selected as the first draft pick in 2011 and named Rookie of the Year the following year. He was a member of the 2016 championship team and played on the gold medal team at the 2016 games at Brazil.

“For the first time in decades, Wheaties will feature two great athletes on its box at the same time,” said Kathy dixon, Head of Marketing Communications for Wheaties. “Kyrie is a proven winner based on all of her accomplishments on and off the field, and the history of uncle drew reminds us that no matter how old you are, you can still have fun and be successful at the things you love to do. ”

uncle drew, which will be released on Lionsgate’s Summit Entertainment label on June 29, is based on the fan-favorite digital episodic series, originally designed by Pepsi, starring Irving as the iconic 75-year-old streetball legend known for his incredible grips and ability to go to the edge.

“It’s really amazing to have uncle drew featured on the legendary Wheaties Box, ”said Paula kupfer, senior vice president of global partnerships and promotions at Lionsgate. “We are thrilled to be part of a campaign that celebrates Kyrie Irving as an incredible athlete and Uncle Drew as a beloved character on the big screen.”

Irving / Uncle Drew Limited Edition Wheaties Box Will Be Available Nationwide Upon Completion May 2018.

The film follows Dax (Lil rel howery), who, after emptying his savings to compete in the Rucker Classic street ball tournament in Harlem, suffers a series of unfortunate setbacks, including the loss of his team to their longtime rival (Nick kroll). Desperate to win the tournament and the cash prize, Dax stumbles upon the man, myth, legend Uncle Drew (All-Star Kyrie Irving) and convinces him to return to the field once more. The pair embark on a road trip to reunite Drew’s former basketball team (Shaquille O’neal, Chris Webber, Reggie Miller, Nate robinson, and Lisa Leslie) and prove that a group of seniors can still win the big one.

From Lionsgate’s Summit Entertainment label, the film is also produced by Temple Hill in association with Pepsi Productions.

To learn more about Wheaties, visit: Where

Wheaties, also known as “Breakfast of Champions,” has been steeped in American history since its inception in 1924. With 100 percent whole grain flakes and a good source of B vitamins and fiber, Wheaties helps its customers. fans to behave like their champion idols for almost 100 years. Wheaties has honored thousands of top athletes by having them adorn the cover of our iconic orange box. To see our current champion as well as a timeline of Wheaties Champions over the decades, visit

The first major new studio in decades, Lionsgate is a global content platform whose films, TV series, digital products, and linear and over-the-top platforms reach next-generation audiences around the world. . In addition to its leadership in filmed entertainment, Lionsgate content is growing its presence in interactive and location-based entertainment, games, virtual reality and other emerging entertainment technologies. Lionsgate’s content initiatives are supported by a 16,000 title film and television library and delivered through a global licensing infrastructure. The Lionsgate brand is synonymous with original, bold and revolutionary content created with a special focus on the evolving models and the diverse makeup of the company’s global consumer base.

SOURCE Wheaties

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