Jaylen Clark gave fans a glimpse into his UCLA career on YouTube, revealing his workout routine and a day in the life of a college basketball player.
Now, he hopes to make a deeper connection while helping his admirers profit from the cryptocurrency craze.
The sophomore guard became the first college athlete to post his own cryptocurrency – called $ JROCK – after announcing the name, picture and likeness to his more than 22,000 YouTube subscribers and 59,300 subscribers on Thursday. Instagram.
âI’ve seen comments all over that I’m Black Elon Musk,â Clark said later today with a laugh, referring to the billionaire entrepreneur. âIt’s just super cool to be the first to do anything. When it goes five, six seven – even 30, 40 years from now, I can look back and be like, âYeah, I remember when I started all of this. “”
Clark’s partnership with Rally, a personal cryptocurrency platform, will allow those who buy the coin – which was priced around $ 0.616 on Thursday night – to access ticket giveaways and special merchandise, among other advantages.
âHolding the $ JROCK coin is like holding the ticket to Jaylen’s digital fan club; it’s not just like a poker chip you bet on, âsaid Nick Millman, Rally vice president of partnerships.
Clark has long been familiar with cryptocurrency, taking advantage of Dogecoin. He liked to follow his worth on bus rides with his teammates, with players pondering what they would do when they cashed in their assets.
Clark said he bought Dogecoin for a dime and sold it once it hit 70 cents, or $ 10,000.
âFor a college kid, sitting on your bed and doing 10 baskets effortlessly is like crazy, as we haven’t heard of,â said Clark, who averaged 2.5 points and 2.4 rebounds in nine minutes per game last season, but had a winning free throw against Arizona State and played with nine rebounds off the bench in the Bruins’ overtime win over Alabama in a half. NCAA Tournament Regional Finals.
Clark was showing his teammate Will McClendon his stock portfolio at a dinner party when sports marketing directors Ian Brown and Andre Chevalier II, who represent Clark in his NIL deals, asked Clark if he would like to explore his own contract. cryptocurrency, later connecting it with Rally.
It’s a partnership that could allow Clark to reach his fans in a way that award-winning social media can’t.
“Someone could click on a [YouTube] video and just be lucky and then i have to take them [to a game] and they don’t even support me like some of the die-hard UCLA fans that I know I got out there, “said Clark,” so that’s a way for me to get out of it, though. You see what I mean. So that’s super cool. As long as you hold the coin and more and more people hold the coin, its value also increases, so it’s a win-win for everyone.