Nba player

NBA player Joel Embiid becomes the new face of to say “Fortune smiles on the brave” released its brand new movie starring NBA All-Star Joel Embiid on March 6. Coach Bill Self narrates the 30-second video, which revolves around the company’s motto, “Fortune favors the brave”.

The video States:

“…even when our path didn’t make sense to everyone, we kept going until our path was the one they wished they had taken.”

Kris Marszalekco-founder and CEO of expressed his excitement for the new partnership with Embiid saying:

“Joel is the embodiment of Fortune Favors the Brave and what we stand for at – staying determined and dreaming big. His story is an inspiration to all, and like Joel, we recognize the positive impact of remain faithful during your own lifetime, no matter what adversity you may face.

campaign of bravery

The motto “Fortune smiles on the brave” appeared in’s first global campaign in October 2021. With Matt Damon as the face, the campaign referenced historical events where the bold claimed their moment.

The second campaign video broadcast as a Super Bowl commercial in February 2022, showing Lebron James traveling back in time to have a conversation with his younger self and saying, “If you want to go down in history, you have to decide for yourself.” trading volume (via trading volume (via

Since the bravery campaign began,’s trading volume has increased by around 250%. Total volume hovered around $475 million on October 25, 2021, before the first campaign. As of May 6, the trade volume reached $1.7 billion.

Additionally, the company was able to secure the naming rights to the Arena in Los Angeles. It has become the official partner of the Formula 1 Grand Prix of Miami and of the FIFA World Cup Qatar 2022.

Joel Embiid and his career

Originally from Cameroon, Embid started playing basketball at the age of 15. He moved to the United States when he was 16 and was recruited by the University of Kansas Jayhawks basketball team.

Despite injuries and adversity during his college and early NBA career, Embiid became a five-time NBA All-Star and is recognized as a top contender for the 2022 Most Valuable Player award.

Embiid explained its alignment with the currency by saying:

“I am incredibly excited to partner with and align myself with their team, who value determination the same way I do. Together we understand the power of inspiration and forge your own path, and I look forward to taking that message globally.