La Jolla Country Day School playmaker Jada Williams has signed a multi-year partnership with Spalding to become the sporting goods maker’s latest brand ambassador for basketball equipment and sportswear.
Jada, 16, has a long list of accolades including her participation in the NBA Junior Championship this year, her selection to sit on the Junior NBA Court of Leaders and most recently her role for the United States in the FIBA ââChampionship. Americas under 16. tournament, in which she was named to the tournament’s all-star team and won her first gold medal.
She said she felt “very blessed and excited” to add the brand ambassador to her list. In this role, “I want to help develop the game and help build excitement for the next generation,” she said.
Jada, a first-year basketball player, said she liked “everything about the game.”
âI used to carry a bit of basketball everywhere, even at 2 years old,â she said. âIt’s hard to explain, but when I hold a ball I’m happy. I love how, no matter what is going on in my life, I can walk a court and be just me.
And when she steps onto that pitch, she enjoys being “a leader in my team and bringing a lot of energy and passion,” she said.
This leadership caught the attention of Spalding – and Los Angeles Lakers basketball star LeBron James, who watched Jada play at the Nike Nationals tournament this summer – and led to Jada’s selection as brand ambassador.
“Jada Williams is a tremendous leader on and off the court, and her love for basketball is both inspiring and infectious,” said Matthew Day, brand communications manager at Spalding. âJada and Spalding have common values ââand a vision for developing youth basketball. … As Brand Ambassadors, Jada and Spalding will collaborate on products and commitments focused on the growth of youth basketball.
“I want to help develop the game and help build excitement for the next generation.”
This means that Jada will lead campaigns, collaborate on a limited edition basketball series, and engage in programs aimed at developing women’s basketball among youth.
The latter is important to Jada, who said her advice to girls and young women who want to play is to “work hard, believe in yourself, remember to have fun and dream big!” “
La Jolla Athlete of the Week features high school athletes from all sports (La Jolla High, The Bishop’s School, La Jolla Country Day School) and other local youth sports. We are not only looking for the stars of the competition, but also the student-athletes who lead by example in terms of teamwork, academic success and / or community involvement. Please email your nominations and a way to reach your nominees to editor Rob Vardon at [email protected] ??