Nba player

JR Smith, NBA player turned college golfer at North Carolina A&T, signs NIL deal with apparel brand Lululemon

Former NBA player JR Smith has signed a name, likeness and likeness deal with apparel brand Lululemon that will make him the brand’s golfing ambassador.

Smith, who jumped straight from high school to the NBA in 2004, was on the North Carolina A&T golf team after returning to school in 2021.

Smith is currently in the second half of his freshman season at HBCU. He is the first male golfer to sign a brand ambassador contract with Lululemon. And his reputation as a 16-year NBA veteran has made him one of the sport’s most popular college athletes.

In January, Smith signed with Excel Sports Management to represent NIL. Smith’s agent, Lance Young, told ESPN’s Adrian Wojnarowski at the time that golf apparel and equipment manufacturers were very interested in sponsoring Smith. Last year marked the first time that college athletes could benefit from their name, image and likeness through sponsorships.

While Smith can’t promote Lululemon at NCAA-sanctioned events, he can appear in brand ads — as he did in a recent golf campaign — and post about the brand on social media, where he also chronicled his return to class as a full-time student.

The two-time NBA champion earned around $90 million during his basketball career. He expressed his desire to make golf more accessible to underrepresented minority players.

Smith last played in an NBA game on August 13, 2020 for the Los Angeles Lakers.