Howard University made history this month by becoming the first college basketball team to sign a NIL (name, image, likeness) deal. The new NCAA NIL rule came into effect on July 1 and allows college athletes to benefit from their image and reputation.
The College HUNKS Hauling Junk moving company signed a sponsorship contract with the entire Bison basketball team. Players will receive a pre-specified dollar amount to be split evenly and then have the opportunity to earn more money individually through incentives with the business by attracting new customers or employees. Players will also have the opportunity to earn more money by attending events and posting on social media.
Company co-owners Nick Friedman and Omar Soliman, who grew up in Washington, DC, will attend Howard University homecoming events. Friedman also played on the Howard Intramural Club basketball team, so this endorsement deal was more personal to the company.
“Our company started out as an underdog with a damaged van in college, so aligning with student-athletes who historically haven’t received much media attention is important to our brand’s purpose. College HUNKS has a diverse team and we strive to shine the spotlight inside and outside of our brand to develop leaders and make a positive impact, ”Friedman said in a statement.
The moving company previously signed Miami quarterback D’Eriq King for a major sponsorship deal as well as the entire San Diego state football team for a contract.
“College HUNKS is an iconic brand, and Howard University is an iconic institution, so it makes sense to align our mutual passions to build leaders. My teammates and I look forward to partnering with College HUNKS to promote their incredible employment opportunities for frontline staff, their moving and transportation services for clients, and their franchise opportunities for aspiring business owners. business, ”added male basketball player Howard Tai Bibbs. the announcement.
Check out some photos of Howard Bison formalizing his partnership with College HUNKS Hauling Junk.